Kaylee's Space
Sharing real-world marketing insights, leadership lessons, and honest stories from the field.

Series: Between Data and Soul By Kaylee — Where Real Experience Meets Marketing That Works I. When Logic Was Enough I used to measure everything. Clicks. Conversions. Engagement rates. If there were a number, I’d try to find meaning in it. For a long time, data felt like the purest truth. It was clean, measurable, and mercilessly honest. As a marketer, I found comfort in dashboards, the kind of comfort that comes from believing the world can be predicted, optimized, and ...